How it came to be
The first product was an education platform for centers in Egypt. It needed protected video, so we built a media service. Video needed transcripts, so we built speech to text. Transcripts needed to become questions, so we built an exam engine. Questions wanted to be games. Every time we built the next piece as a separate system with its own interface, it turned out that other customers wanted that piece on its own.
Eighteen systems later, the pattern is the company. Each one is small enough to understand in an afternoon and serious enough to run somebody's business. Together they compose into platforms faster than anyone can build one from scratch, and they keep composing into fields we have not entered yet.
We are based in Cairo and work with customers in Egypt, the Gulf and beyond.